Launching a Restaurant During a Global Pandemic
Mark’s Off Madison
Mark’s Off Madison, or M.O.M., is a new restaurant and bakery from acclaimed Chef Mark Strausman, formerly of Freds at Barneys New York and Campagna. It’s located just off the corner of Madison Avenue and 26th Street in NYC.
Mark’s Off Madison needed to both tell their story and navigate the complex world of take-out, delivery, curbside, and dine-in.
Mark's Off Madison commissioned the dope team at Young Jerks to craft exceptional branding and a comprehensive design system. Young Jerk's work provided a rich ecosystem for me to create a website that extended Mark's Off Madison's branding into a digital experience. In addition, I pulled inspiration from classic New York restaurant signage and menus for the visual design.