<p class="text-size-medium">With these insights, I started compiling visual inspiration to translate our discovery results into three potential visual identity directions utilizing a technique called Stylescapes. As necessary, we eliminated, merged, and refined to a singular visual direction. We combined a broad cross-section of content types, including branding, wayfinding, web design, and photography, to provide a comprehensive and cohesive direction.</p>
The founders are photographers and well-versed in conceptualization. We moved quickly and aligned on a direction within only a couple of iterations. The founders enjoyed the process. They were excited that all our proceeding work manifested into something tangible, if preliminary. We further aligned the founders’ vision and revealed additional insights about the brand’s purpose.
The direction combined timelessness and minimalism with elements of futuristic design. We needed a visual language that supported not distracted from the photographs while embracing the web3 ethos. I was stoked with the direction we identified because it is a visual space I enjoy.