Increasing Sales for a web3 platform

Strategy, branding and product design for a leading web3 start-up

Strategy \ Competitive Research \ Branding \ Design System \ Information Architecture \ UX Design \ UI Design \ Prototyping \ Final Design

Wrapping Up

Since the start, Obscura’s team, community, and impact grew exponentially. We experienced growing pains and pivots during the growth, but the team worked tirelessly to innovate and push the space forward. They were super happy with all the deliverables and discoveries about the brand we made along the way. In a short time, Obscura has already had outsized success and impact. I’m grateful for having played a part.

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